Thursday, 7 April 2011

Ways theories can be applied to coursework






Music Video
- In a way our music video can be compared to Laura Mulvey's 'Male gaze' theory as our video focuses on a female character, with a male artist in between which could signify that the song is about the female and the artists feelings towards her. However our music video does not objectify women, as we have mainly used long to mid shots - instead of the close up and extreme close up shots that are related to objectification.
-Our ancillary texts of a dvd cover and magazine article do suggest that Laura Mulvey's 'male gaze' theory does apply to our coursework as we used a series of photographs of just the female from the video and not the artist so the main focus is on her. Although this could be seen as the female character has dominated the male artists life, showing Mulvey's theory of creating a new feminist avant garde of film making has been produced.
-Our music video can not relate to Todorov's theory of Equilibriums as there is no clear equilibrium, dis-equilibrium then new equilibrium. As our music video just contains a female dancing and having fun, mixed with shots of the artist singing, There was no narrative to our music video, as we wanted the music video to have a different feel to most of the other music videos. 
-Roland Barthes theory does also not relate to our music video, as he believes that in media texts there is an 'enigma code' which is a hook or mystery that needs to be resolved for an audience. In a small way, it may be seen our music video has an enigma code, as you may wonder what the significance of the female in the video has to the artist, however this may not be picked up by all spectators.
-David Gauntlett theory of fragmented construction of identity may relate to our music video. Fluidity of identities and the decline of tradition: traditional view of women as housewife/low status worker has been kicked out by a feisty successful 'girl power' icons. Whereas masculine ideals of absolute toughness, stubborn self reliance and emotional silence, have been taken over by a new emphasis on mens emotions, need for advice and problems of masculinity. Our music video has a slight relation to David Gauntlett's theory as the female may be seen as a 'girl power' icon, as she dominates the music video and there is only small scenes of the male artist.
- Vladimir Propp's theory of 'spheres of action' and that there are 32 basic categories of actions called functions, with 8 character types; hero, villain, donor, father, princess, helper, false hero and dispatcher. This theory does not relate to our music video as there is no clear character types that comply with Propp's theory, even though there is a male artist and female main character. This theory is more clearly related to our Children's film opening coursework, which did contain a Princess and an evil stepmother; who could have been the villain.

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