applying theories to our own work

Our music video^^


David Gauntlett was interested in the effects debate, he disagreed with the fact that media influences people's actions our music video is not particularly controversial so would not be likely to influence poeples actions but some music videos such as 50 cent p.i.m.p this objectify's women and gives the impression that doing this is 'gangsta'. Some people would argue that videos like this makes people inspire to be like 50 cent and may treat women differently but David gauntlett critises the effects debate with ten different points.

Laura mulvey thinks that women are placed in film or music video's as a subject of desire. this can actually link in with our music video as we have a female actress in the video who is the subject of desire for the male singing the song. this then makes us desire her as well because she is wanted by the singer.


Tzvetan Todorov writes about the equilibrium theory, our music video does have a certain type of equilibrium change but not a drastic one that is the usual type. it does not have a dis-equilibrium, but there is an equilibrium and new equilibrium. at the start everything is normal and the singer is on a bridge, he then see's a woman walk past which he falls in love with and lusts over. he then spends the music video trying to seduce her which is then the change in equilibrium. at the end he succeeds in seducing her and walks off with her into the distance as a new equilibrium is made.