This is Marty Martina's music video constructed by mainly him and partly by Ned, Emile + Minty.
This music video holds many characteristics of the rock genre, from the look of the artists in the video and the style in which it is shot and its location (in a gritty looking carpark).
We stick to the conventions that audiences would associate with rock video's, by using dark lighting and rock items such as guitars and dark grebby clothing and log rocking out hair. And which if this where a real product would help the sales of the song by giving the audience what they want and are comfortable with.
We feel this music video meets expectations of the 'Rock' genre as a whole, by its incorporation of low lighting and extreme close-ups. There is also a large amount of jumping through-out the video sequence, which is also seen in many videos seen under the 'Rock" genre.
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