narrative analysis of music video.

Our music video for JLS' song PCD has a very specific narrative in it and is used to tell a story and link to the lyrics.

A story is told in our music video, it shows a love story evolve and develop throughout the song. we did this because people like and are interested in this type of narrative, we figured that if we chose this narrative and storyline, more people would be interested in our video and want to watch it.

we compressed the time in the storyline, the music video is only 3 minutes long and so we had to tell a whole story in that time, the love at first sight scene, the meeting up, the getting closer together and then the ending where they leave together. we did this by showing the important parts, where words weren't needed and you could tell what was going on purely by the body language.

we tried to link the lyrics in the song to what was going on in the video. "i fell for those big brown eyes and the sweetest smile"; we used an extreme close up of the desired girl here to show her big brown eyes and sweet smile to emphasis the point that she is lusted over.

There is constant cause and effect in the video, right from the very start, he see's the girl, he wants the girl, so he goes after the girl. during the video they get to know each other and because it turns out that they like each other, they go back to his house, this again is cause and effect method. this helps to write a better storyline because people can follow it easier making it more pleasing to the viewer.

we have the perspective being told from the featured male's point of view, because he is the one singing the song and the song and lyrics are all revolved around what happens in the video. if we changed the perspective to the featured female then the song and lyrics would change completly but then that is an option for a follow up song, which would be easy to promote as the same audience that watched this song would watch that and therefore all we would need to do is link that song to this.