Niche genre - a genre which appeals to a certain group of consumers
codes and conventions - the rules the media sticks to be part of any genre
theorists - john fiske described genres as attempts to structure some order into the wide of text and meanings
intertextuality - the shaping of texts' meaning by other texts. included is referencing and alteration of past texts
sementic - the ideas that a film is defined by its contents. for example guns, horses and cowboy hats in a western
syntatics -
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