1. Background to Genre Theory - Categorizes different types of films or media products.
2. Niche Genre - a media product aimed at a specific market group, made for them.
3. Codes and Conventions - what we expect to get from a movie action film would have explosions, guns, fighting - our perception of the film. Specific to different viewers.
4. Theorists - Rick Altman, Andre Basin
5. Intertextuality is the way in which texts refer to other to media texts that producers assume audiences will recognize
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