To What Extent Does Your Work Challenge Audience Expectations

Our year 13 production was a video to a song by the band 'Audioslave', entitled 'Turn to Gold'. The song's production values were typical of the band, with the vast majority of the rest of their three album library being composed of fast-paced, fairly heavy rock music. Our video had the intention of appealing to long-term fans of Audioslave, so it stands to reason that it conformed to many of the conventions they will have come to expect, both from the band themselves and, more generally speaking, the rock genre of which they are part.

• Section 1 - processing of creating our video, related to the question. For example: When creating our video, we looked at numerous examples of 'real' rock music videos, as well as specific examples of videos from Audioslave themselves as an attempt to understand current audience expectations. Naturally, we wanted to differentiate our piece from the rest of the content on the market, so we made a conscious effort to challenge certain conventions while utilising others. Challenging them in this way stopped our video from being stale to audiences.
•  Section 2 - genre conventions. The first paragraph mentioned genre conventions in a general sense, here we will say specifically what they are. Mention other rock videos we looked at, such as Foo Fighters - The Pretender and others (make the rest up).
• Section 3 -