Alot of the time it is useful to use media language to analyse products. By using mise en scene, cinematography, sound and editing as categories to analyse the effectiveness of the product overall a good structure is acheived in relaying the information and it is easier to pinpoint areas which are effective or perhaps need improvement.
One of the main reasons using media language is effective when analysing a product is the fact that it breaks the analysis down into four important parts. This therefore makes it easier to pinpoint which areas of the product are effective and which parts are lacking which is obviously the whole point of analysis and would definately make the process of improvement easier. It also gives a more structured approach to whichever way you choose to present the information you discover about your product.
However the negative side to this way of analysis is that when you present the information in this format someone who dosent know media terminoligy will not understand, meaning they would not be able to use this
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