Tuesday, 3 May 2011
detailed notes on our music video.
Cinematography
The cinematography in our music video starts of with an establishing shot, of a car driving into the gates of the house, this is to show the audience where the video is set which then pans across to show off the 'flash' cars. The main shot through out the video was a mid-shot to show off the artists and the props through out the video. We also used extreme close ups on the 'booty shaking' this is because it links in with the title of the song, so by having an extreme shot it makes it stand out more. we also repeated that shot every time 'bootie music' came on. We also used close ups to show the background and the expressions of the lip-syncing by each artist. We also use zooms, to show off certain props and also using the speed up effect because R&B videos are typically about fast cars, so by having the footage speed up it attracts the audience more.
Editing
The editing in our music video was used to make the artists stand out and also the props used. We used a 'brightening' effect on the different shots such as the car shots, this effected the brightness of the lights on the car making the cars look more flash. We also used this effect on shots with the artist, this brightened up there clothing making it seem as if it had more 'bling'. We used many different transitions to go from scene to scene, such as fading, dissolving, wipes etc, this is to make the movement from scene to scene more smooth and makes the video look more 'flashy'.
Mise en Scene
The mise en scene in our music video contains backgrounds, clothes, props. The background which we used for this music video was similar to another 'git fresh' R&B music video this was used to attract a similar audience type to the other music video as they are by the same people.
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